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BRAND PURPOSE

Create an enriched and more comfortable
lifestyle and culture.

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TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.

TOTO’s
Sustainable Products

Achieving Water Saving
and Cleanliness

TOTO’s After-Sales
Service

TOTO’s Carbon Neutrality Commitment

As We Have Been,
As We Will Be

“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

President, Representative Director Shinya Tamura

MESSAGE FROM THE PRESIDENT

With "All for the customer" as our shared goal,
we strive to bring greater kindness to the world.

Every action we take is for the customer and for society as a whole.
Guided by this approach, we aim to be a corporate group in which all Group employees around the world take pride in the TOTO Group Corporate Philosophy, find fulfillment in their work, engage in honest dialogue, and feel empowered to take on new challenges.
With this aspiration, we will seek to deliver an enriched future to the next generation while co-creating new value with our stakeholders.

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President, Representative DirectorShinya Tamura

STRATEGY

Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort; Wellness, Environment, and Relationships, we are promoting sustainability management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

SUSTAINABLE DEVELOPMENT GOALSSDGs No.3 No.5 No.6 No.7 No.8 No.11 No.12 No.13 No.15 No.17

MATERIALITY

Cleanliness
and Comfort;
Wellness

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Environment

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Relationships

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SUSTAINABLE PRODUCTS

Sustainable Products That Balance Cleanliness and Comfort; Wellness, and the Environment

Over the last 100 years, TOTO has provided products that bring Cleanliness and Comfort; Wellness, as well as
eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Examples of Standards for Selecting Sustainable Products

Toilets(for homes)

NEOREST LS-W

Cleanliness and Comfort; Wellness
・CEFIONTECT
Maintains cleanliness and comfort since dirt does not stick to the smooth ceramic surface and is easily cleaned away.
・TORNADO FLUSH
Maintains cleanliness and comfort since it uses a small amount of water due to flowing in the same manner as a whirlpool.
・EWATER+
Maintains cleanliness and comfort by breaking down micro scopic bacteria and dirt through automatic disinfection of the toilet seat and nozzle.
・Stool Scan
This function automatically measures the condition of stool.
The condition is displayed on the TOTO Wellness app,
which also provides tailored recommendations for health habits.
Environment
・Water saving: Less than 4.8L per large flush
(For NEOREST LS, floor drainage is 3.8L and wall drainage is 4.8L)

Bathrooms

SYNLA G-type

Cleanliness and Comfort; Wellness
・Raku-Raku Hokkarari flooring
Maintains cleanliness and comfort by being easy to clean and quick-drying due to special floor treatment and a regu larly engraved pattern.
・Floor wiper cleaning with EWATER+
Maintains cleanliness and comfort of the entire floor with the touch of a button.
Environment
・Energy saving: MAHOBIN heat-retaining bathtubs
Maintains warmth of water by surrounding the bathtub with heat-insulating materials and an insulating lid.

Wash basin faucets

Faucets (single lever)

Cleanliness and Comfort; Wellness
・Switching between hot and cold water and ease of operation
Enables comfortable operation through a single lever.
・Floor wiper cleaning with EWATER+
Maintains cleanliness and comfort of the entire floor with the touch of a button.
Environment
・Hot water saving: Eco Single
Enables the reduction of hot water use compared to previous models since the barrier between hot and cold water can be felt with a click.

We aim for sustainable products to make up 83% of our product composition.

Sustainable Products are unique to TOTO, balancing Cleanliness and Comfort; Wellness and the environment.
In fiscal 2024, sustainable products made up 78% of our product composition. We aim to achieve 80% by fiscal 2026 and 83% by fiscal 2030.

KPIFY2024
(Results)		FY2026
(Targets)*		FY2030
(Targets)
Percentage of Sustainable Products
78%
80%
83%

Updated according to actual results finalized at the end of June 2025
* Announced in April 2024

EXTERNAL EVALUATION

Status of Inclusion in ESG Indexes(As of August 2025)

TOTO is evaluated on initiatives from ESG perspectives and has been included in the following ESG indexes. Going forward, we will promote management with even more emphasis on ESG initiatives.

  • • Dow Jones Best-in-Class World Index
  • • FTSE4Good Index Series
  • • FTSE Blossom Japan Index
  • • FTSE Blossom Japan Sector Relative Index
  • • S&P/JPX Carbon Efficient Index
  • • MSCI Japan ESG Select Leaders Index*
  • • MSCI Japan Empowering Women Index (WIN)*
  • • Morningstar Japan ex-REIT Gender Diversity Tilt Index
  • • The 2025 Health & Productivity Stock Selection

Key Evaluations and Awards(As of August 2025)

TOTO has been highly praised by external parties for each of its initiatives. We will promote such initiatives to achieve medium- to long-term growth in the future.

※THE USE BY TOTO LTD. OF ANY MSCI ESG RESEARCH LLC OR ITS AFFILIATES ("MSCI") DATA, AND THE USE OF MSCI LOGOS, TRADEMARKS, SERVICE MARKS OR INDEX NAMES HEREIN, DO NOT CONSTITUTE A SPONSORSHIP, ENDORSEMENT, RECOMMENDATION, OR PROMOTION OF TOTO LTD. BY MSCI. MSCI SERVICES AND DATA ARE THE PROPERTY OF MSCI OR ITS INFORMATION PROVIDERS, AND ARE PROVIDED 'AS-IS' AND WITHOUT WARRANTY. MSCI NAMES AND LOGOS ARE TRADEMARKS OR SERVICE MARKS OF MSCI.

Valuing “Kindness Must Always Come First” as the Unbreakable Bond at the Heart of TOTO

On April 1, 2025, I was appointed as the 18th president of the TOTO Group. Since then, I have visited our offices across Japan to communicate our management policies to Group employees. In my conversations with employees, I gained a greater sense of the pride they take in the words, “Kindness Must Always Come First,” which were written by TOTO’s first president Kazuchika Okura in a letter to the second president Saburo Momoki. These Words of Our Founder are ingrained in the heart of TOTO and serve as the source for the Company Mottos and Corporate Philosophy, forming an unbreakable bond that unites the Group’s roughly 35,000 employees. Seeing our Group employees across the globe embrace the Corporate Philosophy and engage in passionate discussion with each other on a daily basis, I feel that this is something that is truly unique to TOTO. The essence of this message is in the one simple word—“kindness.” Being kind means that we are useful to people. In my office visits, I repeatedly asked employees what they felt kindness means for TOTO in today’s world. As a company, we have defined the areas in which we want to demonstrate kindness as the three material issues adopted under Shared Value Creation Strategy TOTO WILL2030 (WILL2030): Cleanliness and Comfort; Wellness, Environment, and Relationships. Serving people and society as a whole—this is our raison d'être.

Our people represent the source of the TOTO Group’s value creation. Accordingly, we will create an environment that ensures employees can take pride and find joy in their work, encourages teamwork among them, and helps them build longterm careers. As the leader of the TOTO Group, I will lead by example under the slogan, Pursue your dreams, never give up in the face of challenges, and persevere until your goals are achieved. By doing so, I hope to create and pass on to the next generation an environment where all employees can take on challenges without hesitation. With our roughly 35,000 Group employees working together under our Corporate Philosophy, we will seek to increase the number of TOTO fans in each country and region around the world, while delivering greater kindness to them. As a global organization comprising diverse and strong individuals united through an unbreakable bond, we pledge to give our all for our customers and help create a more prosperous and comfortable future society.

Shinya Tamura

President,
Representative Director

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